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PESTLE Business Technique: Understanding and Applying the Model

 As businesses become more complex, it's important to have a framework for assessing the external factors that can affect them. One such framework is the PESTLE business technique, which helps businesses analyze the political, economic, sociological, technological, legal, & environmental factors that can impact their operations. In this article, we'll explain what the PESTLE business technique is, why it's important, & how to apply it to your own business. We'll also provide examples of how the PESTLE framework has been used successfully by other businesses. What is the PESTLE Business Technique? The PESTLE business technique is a framework for analyzing the external factors that can impact a business. The acronym PESTLE stands for: Political Economic Sociological Technological Legal Environmental Each of these factors represents a different category of external factors that can affect a business. By analyzing these factors, businesses can gain a better unders
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The Ultimate Guide to Real Estate Investment: Finding the Right Property, Getting a Mortgage, and Securing a Loan

Are you interested in investing in real estate? Look no further than this comprehensive guide. We'll walk you through the entire process, from finding the right property to securing a mortgage or loan. Whether you're a seasoned investor or just starting out, our guide has something for everyone. Real estate investment can be a lucrative way to build wealth and achieve financial freedom. However, it's important to approach the process with knowledge and caution. In this guide, we'll explore the different aspects of real estate investment, from finding the right property to securing financing. Finding the Right Property The first step in real estate investment is finding the right property. There are several factors to consider when choosing a property, such as location, property type, and price. You'll want to research the local market and determine which areas are likely to experience growth and appreciation. You should also consider the potential for rental income

TikTok Shop (The next revolution of E-Commerce)

Actually what is TikTok Shop?   A TikTok Shop is a shopping feature accessible directly on the TikTok platform. It lets merchants, brands, and creators display and sell products directly on TikTok. TikTok Shop is an innovative new shopping feature which enables merchants, brands and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and product showcase tab. TikTok continues to add new features, some of which will greatly interest brands interested in marketing on the social platform. After nearly a year of trials, TikTok has rolled out TikTok Shopping.   Why TikTok entered the Product based E-Commerce market. TikTok's rapid growth as a social media platform has made it a prime target for entering the e-commerce market. The platform's massive user base provides a huge opportunity for brands and merchants to connect with potential customers, both big and small. By leveraging this opportunity, TikTok aims to convert its user bas

What Is SWOT Analysis Technique Which Improves Business Growth?

 A SWOT analysis is a simple way to understand your business, and it's an important step in the process of starting a business. The acronym SWOT stands for strengths , weaknesses , opportunities and threats . It can help you identify where you're strong and weak so that you can focus on those areas that need improvement or growth. A good SWOT analysis will also help you understand how your product or service fits into a competitive business environment and what other businesses do with similar offerings? What types of customers would be interested? And so on A SWOT analysis is a simple way to understand your business, and it's an important step in the process of starting a business. The acronym SWOT stands for strengths, weaknesses, opportunities and threats. It can help you identify where you're strong and weak so that you can focus on those areas that need improvement or growth. A good SWOT analysis will also help you understand how your product or service fits into

Investment For Beginners

  Investment is the act of spending money into something that will increase in value over time. We can also refer to an investment as an asset which will generate an income or a profit for us over time. If an investor is buying a land, the intention is not to use the land for his personal use (building, renting, etc) but its to sell the land in future for a higher price generating a profit. It is necessary to invest capital, such as time, money, effort, etc., with the expectation of receiving a return that is greater than what was initially invested. Investing may be used to describe any strategy used to produce a future income. There are several types of investments based on the amount of risk and the possible investment capital, places you as an investor may invest your money. It's crucial to thoroughly consider different investment kinds. You may have heard of stock investing, which is the most common and well-known. However, there are other places to invest your money. We will

Basic E-Business

Anyone can buy anything from anywhere, doesn't this sound great? Now that's what e-business means in the short term. E-business is a business that runs fully electronic or with the help of the internet, where transactions are done online. Amazon, eBay, ox, are some examples. Let's find out more about e-business. The whole world got to know; how useful the internet is during the covid pandemic. Everything turned online from education to grocery shopping. This dramatic growth of online stuff would have given you some idea about an e-business even though you didn't know about this before. When going deeper into e-business, there are some types and features we need to consider. There are basic 6 types of e-businesses. Business-to-Consumer (B2C) Consumer-to-Business (C2B) Consumer-to-Consumer (C2C) Business-to-Business (B2B) Consumer-to-Administration (C2A) Business-to-Administration (B2A) Now let's take a brief look into the types, 1. B2C , is the mostly used and widely

Marketing For Beginners

In order to help a product or service reach its target customers a business would start marketing. This process plays a major in the success of a business, especially in startups. It is plain that if no one knows about the product you produce, who is going to buy your product? Increasing the sales of a business is a well-known use of marketing. Another word that evokes in our minds when we talk about marketing is 'Advertisement'. It’s not all about a 30secs movie that encourages people to buy the product, but also there are several things to consider when a business starts its marketing plan.  If you're starting your own business that requires sound marketing, it is much better to understand some basics. How to market a product or service? An efficient answer to this question would be the "4Ps marketing concept" or the marketing mix, the basic framework of the marketing discipline. This concept was put forward by American marketing professor Edmund Jerome McCarthy